- passionate & award-winning creative brand strategist with 25+ years dedication within the marketing-communication business with multi-dimensional perspectives:
- advertising agency + research agency + brand consultancy + client side
- entrepreneur business + holding agency + corporate fortune 500 company side
- always working with multi-culturally diverse teams all around the world +
- within a very diverse range of industries + categories + brands*
- substantial experiences of multi-country brand development + brand building activities:
- from consumer insights research to
- brand positioning + brand guidelines development & deployment to
- creating entire digital content & campaign eco-systems to
- ‘globally consistent & locally relevant’ multi-channel content creation & production to
- media strategy & media buying to
- PR & Crisis PR to
- global sponsoring strategies & glocal activations to
- exhibitions, shop-in-shop & in-store to
- campaign effectiveness evaluation, brand trackers & constant improvement strategies
- a motivator of direct & virtual global multi-cultural teams of 100+ people across 40+ countries
- traveling 130+ days a year through 60+ countries for the last 10+ years
- Executive MBA (in Spanish) at one of Spain’s leading business schools 2007-2009
- multi-lingual: fluent in English, Spanish & German + ambitions for Chinese, basics in French, Catalan, Portuguese & Russian
- 10+ years competitive swimmer: disciplined, focused, self-challenging & always looking for continuous improvement