Expertise & Experience(s)
IF
...you know what you are looking for:
...I'd recommend you to follow my structured approach by selecting from the main menu's 3 main categories
= which itself always contain an 'Overall Conceptual Thinking' (don't miss!)
before you can explore the respective sub-menus within:
- Brand Positioning(s)
- Campaign(s)
- Sponsoring(s)
IF
...you want to be inspired:
...I'd recommend you to keep scrolling until you find something interesting & then enjoy the flow.
On purpose, I applied a random order for maximum discovery fun:
Erling Haaland
Public Relations
ComVort Network
#MideaHomeChallenge(s)
Philips
During 2012-2015 working at WPP's research consultancy Millward Brown (now KANTAR) I transformed the Philips account - initially a small sporadic purely qualitative research business in Germany, into a multi-million qual + quant + consultancy business
= TOP30 global Kantar account.
My focus had been the Philips Consumer Lifestyle division, where the 3 biggest projects have been award-winning shaver campaigns for:
#TasteTactics
Vox Pops
'What makes you feel at home?'
CITC
City In The Community
#MideaWorldClassAwards
Speech(es), Training(s) &
Workshop(s)
TOSHIBA
Midea Cup
Comfee'
Corporate Calendar
eureka
...I have summarized my eureka moments here
Vacuum Robot @ Etihad
Midea
...for #Midea I have done far too much during the last 8.5 years to be able to list all below, hence, I created sub-categories:
- Brand Positioning
- Digital Brand Book
- Hero Product Calendar
- Regional Consumer Insights Vox Pops
- Regional #ImHome Campaigns
- Global Sponsoring Strategy
- FINA Activation 2017
- FIFA Activation 2018
- Manchester City Activation
- AFF Suzuki Activation
- New York City + Mumbai City FCs
- Midea Cup
- Haaland Activations
...something missing? questions? just reach out!
SHINSENA
...I have summarized my SHINSENA experience here
Digital Brand Book(s)
...in 2024 I still see companies printing their Brand Books...
What seems nice - and, hey, me too, I do like my physical books a lot for reading due to the touch + smell, the visible progress, the note-making and the 'balance' to far too much screen-time...
Nevertheless, Brand Books:
- need to be update-able-friendly
- need to be access-able for everyone + everywhere + 24/7
- need to have links for e.g. font download
- need to have sections for latest campaign uploads (Social Media + TV + Print + Events & Exhibitions)
- ...and the list goes on!
Hence, I would always opt + recommend to produce + distribute
'Digital Brand Books'
...wanna learn more, reach out!
#ImHome
...here more background information or
just #enjoy the films below:
MasterKitchen
Manchester City's
Summer Tour(s)
USA + Japan
...what?!
You didn't find what you were looking for?
...what's in your mind? what's missing? what's not clear?
Your options:
1) You need more clarity on Brand(o)?
Check this:
- Brando's Bio in Brand-Who?
- Brando's Diversity in Dimensions
- Brando's Life as a Global Cityzen
- Brando's References on Brands & Impacts
2) Too messy? You need more structure?
Try this, and follow my structures approach.
Don't miss to explore the main sections, before you deep-dive into the sub-section:
- Brand Positioning(s)
- Campaign(s)
- Sponsoring(s)
3) You want know the Service Offering?
Go here:
- The Brand(o)Group's Services...
- ...all areas of Brando's Expertise + Experiences working with #WorldClass talents all around the world...
- ...which today form the Brand(o)Group
4) You want to reach out and/or invite me?
Great, go here for:
- some inspirations how to B+ Invited
5) You've seen enough & want to leave... and rather scroll your Social Media instead?
Wait!
- ...I have something better for you: B+ CURIOUS!
#Enjoy
#WeNeverMeetAsYoungAgain
#CarpeDiem
#YOLO