...one of the most beautiful campaigns we did with New York City FC was 'Surprising Stories'.
Have you read about the background of why Midea works with New York City Football Club?
Brainstorming for 'New Campaign' ideas was 'overshadowed' with NYCFC winning the MLS in 2021 🏆
Based on the idea that Midea is a relatively new brand in the USA which produces 'surprisingly friendly products' which uplift your mood + New York City FC being a relatively new club in a still relatively new (but by far fastest growing!) sport in the USA ...which just (kind of) 'surprisingly' won the MLS Trophy 🏆 in 2021 which massively uplifted every fan's mood 🥰
...we came up with the idea do discover + collect + share some interesting stories behind players + fans.
🗽 New York York being one of the world's biggest + most famous + most multi-cultural + diverse cities with millions of stories HOW & WHY people ended up there... but also, HOW they 'make themselves at home'?
Find out more below:
