After the TOSHIBA #DetailsMatter Brand Slogan on top of the 'Brand House' is fully understood + embraced, you will understand how the development of the #DetailsMatter 'Brand Launch Film' riding on the deeply-rooted Japanese culture of #TakumiSpirit let us to also explain #TheDetailsBehindTheDetails...
Here we used the opportunity to combine those well-known + not so well-known details with our TOSHIBA Hero Products and their respective Function and/or Feature which is worked out into the last details to amaze the Target Consumers.
Check for yourself + let me know what you think:
The 'Sushi Scene' in the #DetailsMatter Brand Film:
...became the Opening Scene for #TheDetailsBehindTheDetails Dishwasher Hero Product Film:
...TEMPERATURE MATTERS when the SUSHI MASTER goes to work...
...so does TEMPERATURE MATTERS when it's all about BACTERIA REMOVAL...
TEMPERATURE MATTERS = #DetailsMatter
...all HERO Product Films are here:
