The FINA(Fédération Internationale de Natation now named WORLD AQUATICS) sponsorships deal was done by my Chinese colleagues mainly for Midea's Chinese market.
Midea started Swimming Sponsoring during the #Beijing2008 Summer Olympics when the brand started to sponsor the 🇨🇳 Chinese National Swimming Team.
During the years this cooperation evolved and Midea became a FINA Official Sponsor – exclusive for the Home Appliance category - ...and once I arrived in October 2015, they quickly handed it over to me to activate + maximize the deal for 'Global Brand Building' using the upcoming WorldCups in:
Windsor, Canada 🇨🇦 25m WorldCup* December 2016 +
Budapest, Hungary 🇭🇺 50m WorldCup July 2017
* 🇨🇦 A 25m short-lane World Cup in a transformed Canadian Ice Hockey stadium in Windsor was fun, but not very ideal nor relevant to make a 'Global Noise' for Midea.
Therefore, I focussed my resources (financial + human) on the summer 2017 World Cup in Budapest 🇭🇺
