Midea - #ImHome - Functional Product Video - Washing Machine - Indonesia - BrandoGroup

Washing Machine
#ImHome
Indonesia

The Indonesian Midea Hero Washing Machine is/was:

  • Top Washer which had a 'surprising' AUTOMATIC Load + Dirt Detection
  • huge social topic/trend was/is to animate more men to help at home = we built it in

...besides the 'English Global Showcase' version, here an example how the local version(s) look like:

#ImHome
Regional Brand Films

In case you missed or jumped the section of the Global Campaign Development and/or the award-winning Midea #ImHome Campaign (development) you can go back here or check the Emotional Regional Brand Films below:

#ImHome RUSSIA
#ImHome Middle East
#ImHome BRAZIL
#ImHome ASIA 2.0
#ImHome ASIA 1.0