Washing Machine
#ImHome
Indonesia
The Indonesian Midea Hero Washing Machine is/was:
- Top Washer which had a 'surprising' AUTOMATIC Load + Dirt Detection
- huge social topic/trend was/is to animate more men to help at home = we built it in
...besides the 'English Global Showcase' version, here an example how the local version(s) look like:
#ImHome
Regional Brand Films
In case you missed or jumped the section of the Global Campaign Development and/or the award-winning Midea #ImHome Campaign (development) you can go back here or check the Emotional Regional Brand Films below: