Midea - #ImHome - Functional Product Video - Washing Machine - MENA - BrandoGroup

Washing Machine
#ImHome
MENA

The Middle East's Midea Hero Washing Machine is/was:

  • Front Loader which had a 'surprising' QUICK WASH Function
  • ongoing social topic/trend was/is to show more men not being perfect but human (at home) = we built it in

#ImHome
Regional Brand Films

In case you missed or jumped the section of the Global Campaign Development and/or the award-winning Midea #ImHome Campaign (development) you can go back here or check the Emotional Regional Brand Films below:

#ImHome RUSSIA
#ImHome Middle East
#ImHome BRAZIL
#ImHome ASIA 2.0
#ImHome ASIA 1.0