The Russian Midea Hero Washing Machine is/was:
- Front Loader which had a 'surprising' ADD THINGS* function
- ongoing social topic/trend was/is to show more men helping (at home) = we built it in
* ADDWASH by Samsung was huge in 2016/2017
- while Samsung added a little door at the top of the washing machine door,
- Midea actually had a far better QUICK STOPP function...
- ...but less ad spending to explain + market in properly ☺️
