Concept
#MideaWorldClassAwards

...having launched the Midea + Manchester City campaigns under the umbrella #WorldClass,
the idea was born to give the Manchester City players their #WorldClass Awards at the end of the season + involve our global fans by making them vote.

Right from the very beginning in 2020, we connected Manchester City's (players) attributes with Midea's product/categories values

  • “Air-Dominator” – sponsored by Midea Air-Fryer
  • “Freshest Opener” – sponsored by Midea Refrigerator
  • “Hottest Recipe” – sponsored by Midea Microwave Oven
  • “Corner Master” – sponsored by Midea Vacuum Cleaner
  • “Coolest Distributor” – sponsored by Midea Air-Conditioner
  • “High Pressure Performer” – sponsored by Midea Pressure Cooker
  • “Cleanest Tackler” – sponsored by Midea Washing Machine
  • “Brilliant Finisher”  – sponsored by Midea Dishwasher
  • “Smart Team Management” – sponsored by Midea Smart Home App

As presenters of the Midea #WorldClass Awards we engaged Manchester City Club Legends Paul Dickov + Shaun Wright-Phillips:

...my legendary legends 🥰

2021
#MideaWorldClassAwards

In the middle of an remarkable Manchester City #WorldClass season 2020/2021, the idea was born + quickly implemented to award each #WorldClass Manchester City player with his individual #WorldClass award within his respective specialty.
Our Manchester City Club Legends Paul Dickov + Shaun Wright-Phillips introduced á la Hollywood Oscar Award Show the 9 different award categories in a light hearted funny way - each sponsored by one of Midea's product categories - and invited global fans to vote for their favorite Manchester City players in each category.

This very first #MideaWorldClassAwards campaign instantly won a 🥈 'Silver Award' in the category 'Best Use Of Social Media'

Check this out!

2021
#MideaWorldClassAwards
WINNER
Announcements

In 2021 we even shot 9x WINNER Announcements Videos to really celebrate the Manchester City #WorldClass players winning their respective #MideaWorldClassAwards
Check this out!

...for all 9x WINNER Announcements Videos on IG click here:
 

2022
#MideaWorldClassAwards

2022 we invited Paul + Shaun again - this time not only to 'present' but also to 'deliver' our 9 awards.

Check this out!

 

2023
#MideaWorldClassAwards

Hot on the heels of Manchester City's triumphant winning 'The Treble', Paul + Shaun this year discussed all 9 categories at Paul's home at 'Legends Laine' behind the Etihad Stadium in Manchester.
Check this out!