Concept
#MideaWorldClassAwards
...having launched the Midea + Manchester City campaigns under the umbrella #WorldClass,
the idea was born to give the Manchester City players their #WorldClass Awards at the end of the season + involve our global fans by making them vote.
Right from the very beginning in 2020, we connected Manchester City's (players) attributes with Midea's product/categories values
- “Air-Dominator” – sponsored by Midea Air-Fryer
- “Freshest Opener” – sponsored by Midea Refrigerator
- “Hottest Recipe” – sponsored by Midea Microwave Oven
- “Corner Master” – sponsored by Midea Vacuum Cleaner
- “Coolest Distributor” – sponsored by Midea Air-Conditioner
- “High Pressure Performer” – sponsored by Midea Pressure Cooker
- “Cleanest Tackler” – sponsored by Midea Washing Machine
- “Brilliant Finisher” – sponsored by Midea Dishwasher
- “Smart Team Management” – sponsored by Midea Smart Home App
As presenters of the Midea #WorldClass Awards we engaged Manchester City Club Legends Paul Dickov + Shaun Wright-Phillips:
...my legendary legends: 🥰
2023
#MideaWorldClassAwards
Hot on the heels of Manchester City's triumphant winning 'The Treble', Paul + Shaun this year discussed all 9 categories at Paul's home at 'Legends Laine' behind the Etihad Stadium in Manchester.
Check this out!
Here Midea's (my!) official Press Release:
