Concept
#MideaWorldClassAwards
...having launched the Midea + Manchester City campaigns under the umbrella #WorldClass,
the idea was born to give the Manchester City players their #WorldClass Awards at the end of the season + involve our global fans by making them vote.
Right from the very beginning in 2020, we connected Manchester City's (players) attributes with Midea's product/categories values
- “Air-Dominator” – sponsored by Midea Air-Fryer
- “Freshest Opener” – sponsored by Midea Refrigerator
- “Hottest Recipe” – sponsored by Midea Microwave Oven
- “Corner Master” – sponsored by Midea Vacuum Cleaner
- “Coolest Distributor” – sponsored by Midea Air-Conditioner
- “High Pressure Performer” – sponsored by Midea Pressure Cooker
- “Cleanest Tackler” – sponsored by Midea Washing Machine
- “Brilliant Finisher” – sponsored by Midea Dishwasher
- “Smart Team Management” – sponsored by Midea Smart Home App
As presenters of the Midea #WorldClass Awards we engaged Manchester City Club Legends Paul Dickov + Shaun Wright-Phillips:
2022
#MideaWorldClassAwards
2022 we invited Paul + Shaun again - this time not only to 'present' but also to 'deliver' our 9 awards.
Check this out!