Concept
#MideaWorldClassAwards

...having launched the Midea + Manchester City campaigns under the umbrella #WorldClass,
the idea was born to give the Manchester City players their #WorldClass Awards at the end of the season + involve our global fans by making them vote.

Right from the very beginning in 2020, we connected Manchester City's (players) attributes with Midea's product/categories values

  • Air-Dominator” – sponsored by Midea Air-Fryer
  • Freshest Opener” – sponsored by Midea Refrigerator
  • Hottest Recipe” – sponsored by Midea Microwave Oven
  • Corner Master” – sponsored by Midea Vacuum Cleaner
  • Coolest Distributor” – sponsored by Midea Air-Conditioner
  • High Pressure Performer” – sponsored by Midea Pressure Cooker
  • Cleanest Tackler” – sponsored by Midea Washing Machine
  • Brilliant Finisher”  – sponsored by Midea Dishwasher
  • Smart Team Management” – sponsored by Midea Smart Home App

As presenters of the Midea #WorldClass Awards we engaged Manchester City Club Legends Paul Dickov + Shaun Wright-Phillips: