...having launched the Midea + Manchester City campaigns under the umbrella #WorldClass,
the idea was born to give the Manchester City players their #WorldClass Awards at the end of the season + involve our global fans by making them vote.
Right from the very beginning in 2020, we connected Manchester City's (players) attributes with Midea's product/categories values
“Air-Dominator” – sponsored by Midea Air-Fryer
“Freshest Opener” – sponsored by Midea Refrigerator
“Hottest Recipe” – sponsored by Midea Microwave Oven
“Corner Master” – sponsored by Midea Vacuum Cleaner
“Coolest Distributor” – sponsored by Midea Air-Conditioner
“High Pressure Performer” – sponsored by Midea Pressure Cooker
“Cleanest Tackler” – sponsored by Midea Washing Machine
“Brilliant Finisher” – sponsored by Midea Dishwasher
“Smart Team Management” – sponsored by Midea Smart Home App
As presenters of the Midea #WorldClass Awards we engaged Manchester City Club Legends Paul Dickov + Shaun Wright-Phillips:
...in case you are more a listener than a reader
and scrolled down here fast(er) than you should have,
why don't you listen to this page in my B+🎙️Podcast:
🎙️ 'The Art & Science of Global Branding'
📌 Episode #019:
