...having launched the Midea + Manchester City campaigns under the umbrella #WorldClass,
the idea was born to give the Manchester City players their #WorldClass Awards at the end of the season + involve our global fans by making them vote.

Right from the very beginning in 2020, we connected Manchester City's (players) attributes with Midea's product/categories values

• “Air-Dominator” – sponsored by Midea Air-Fryer
• “Freshest Opener” – sponsored by Midea Refrigerator
• “Hottest Recipe” – sponsored by Midea Microwave Oven
• “Corner Master” – sponsored by Midea Vacuum Cleaner
• “Coolest Distributor” – sponsored by Midea Air-Conditioner
• “High Pressure Performer” – sponsored by Midea Pressure Cooker
• “Cleanest Tackler” – sponsored by Midea Washing Machine
• “Brilliant Finisher”  – sponsored by Midea Dishwasher
• “Smart Team Management” – sponsored by Midea Smart Home App

As presenters of the Midea #WorldClass Awards we engaged Manchester City Club Legends Paul Dickov + Shaun Wright-Phillips:

...my legendary legends: 🥰

Hot on the heels of Manchester City's triumphant winning 'The Treble', Paul + Shaun this year discussed all 9 categories at Paul's home at 'Legends Lane' behind the Etihad Stadium in Manchester.

Check this out:

Here Midea's (my!) official Press Release:

...and below all 9 videos on Instagram:

PS: please have in mind that Midea's Global HQ IG channel was 'only' used for 'showcasing' all 9 videos in English,
while each of our countries worldwide has used:

a) their local language
b) their local links to local prizes and hence
c) boosted all 9 videos to their respective target audience