Since, I am elaborating that process in length + depth my 'Sponsoring Strategy' section
= I will not be repeating it here, nor did I on stage.
However, I did share my little anecdote how during the process in 2017 actually Manchester United won on paper!
I had also prepared a super engaging launch campaign with David Beckham (ManU Legend) + Manchester United which for sure would have made a lot of noise during the FIFA World Cup 2018 in Russia...
Nevertheless, in German we have a saying: "Firstly, it always turns out differently, and secondly, than you think" ...and so did the Manchester United case...
Sure, in hindsight, we are all smarter, and my 2018 choice is very obviously proven right, however, back then I purely bet on my gut feeling!
Back in 2017 when I met both clubs in their respective offices, 🔴 one (winning on paper!) was old-school + arrogant + passive while the other 🩵 one presented vision + strategy + innovations + humbleness + an enormous hunger to both:
- revolutionize football + doing it with me & Midea!
...the rest is now history!
- Manchester turned SkyBlue 🩵
- Manchester City is not only the better club in town, but...
- currently the #1 in the world
- has won the EPL 6 time in the last 7 years
- has won it's 1st Champions League Title 🏆
- has won the Treble 🏆🏆🏆
- has won the Ballon d'Or
- etc...
