With support from Manchester City's charity - City in the Community - the project will engage 20 local Young Leaders who will join a global network of young people trained by Manchester City coaches to use football to uplift the health of city youth in their communities.
These Young Leaders will be empowered to deliver a fun and educational curriculum focused on leadership and sustainability to over 500 children each year across a network of schools in Sao Paulo.
To celebrate the launch of this joint project, Manchester City legend Elano Blumer visited the project at Fundação Gol de Letra.
Elano spent time getting to know young people from the local community who will benefit from the initiative and learned about the challenges they face. He later led a football masterclass and delighted attendees with the opportunity to see and take pictures with the Club’s iconic silverware won during a historic treble campaign last season.
Speaking on his experience, Elano shared “I’m delighted to help launch Man City’s new community project in São Paulo, in partnership with Midea. Alongside the affection I have for City, coming to a social project where you meet local children is a very special experience.
Gol de Letra Foundation has been going for many years now and being able to partner with City and Midea to give children widespread access to sport is fantastic. I hope that this project continues to bear fruit.”
Staff from Midea Brazil attended the event and celebrated the launch by committing to a future donation of Midea home appliances for the project centre, providing a sense of home for the participants and the wider community who will benefit from their use.