Haaland - Midea - IFA 2023 - Booth Design 11 - BrandoGroup

Haaland & Midea

#H9meAzingMoments

...one of the first campaigns we created with Erling Haaland (after the launch video) was #H9meAzingMoments

In his first season with Manchester City, Haaland scored 52 goals across all competitions, and Midea, with 100+ different product categories has one of the world’s broadest product portfolio...

The idea was born to combine this 2 amazing performances - of course, in a funny, light-hearted, surprising way where Midea products having their 'special comments' to some of the most unique moments from the striker.

So, every Haaland goal gets a comment from one of the Midea Products:

 

Press Release

IG campaign

...Haaland + Brando
@ Manchester City's Champions League Winning Party
@ Istanbul 1oth June 2023