Haaland & Midea
#H9meAzingMoments
...one of the first campaigns we created with Erling Haaland (after the launch video) was #H9meAzingMoments
In his first season with Manchester City, Haaland scored 52 goals across all competitions, and Midea, with 100+ different product categories has one of the world’s broadest product portfolio...
The idea was born to combine this 2 amazing performances - of course, in a funny, light-hearted, surprising way where Midea products having their 'special comments' to some of the most unique moments from the striker.
So, every Haaland goal gets a comment from one of the Midea Products:
Press Release
IG campaign
...Haaland + Brando
@ Manchester City's Champions League Winning Party
@ Istanbul 1oth June 2023