FINA + Midea
Challenge
How do you combine Swimming + Home Appliances?
Well, this is how we solved it:
Booth
Next to a nice booth outside the arena for or local Midea Distributor to host clients + local consumers + global swim stars to experience Midea product:
Logo Visibility
https://www.facebook.com/photo/?fbid=10154476680246734&set=a.10154469159451734
Social Media
Campaign
...we focussed our limited resources on producing an award-winning Social Media activation: