Midea +
New York City FC
...one of the most beautiful campaigns we did for Midea + New York City FC was 'Surprising Stories'.
'Surprising Stories'
Based on the idea that Midea is a relatively new brand in the USA which produces 'surprisingly friendly products' which uplift your mood + New York City FC being a relatively new club in a still relatively new (but by far fastest growing!) sport in the USA ...which just (kind of) 'surprisingly' won the MLS Trophy 🏆 in 2021 which massively uplifted every fan's mood 🥰
...we came up with the idea do discover + collect + share some interesting stories behind players + fans.
🗽 New York York being one of the world's biggest + most famous + most multi-cultural + diverse cities with millions of stories HOW & WHY people ended up there... but also, HOW they 'make themselves at home'?
Players
So, we went on & interviewed some NYCFC players exploring their stories behind:
- What's special about ⚽️ NYCFC?
- What's special about 🗽 NYC?
...but of course, all players coming from all those different countries, also dug into the topic of #home:
- What makes them feel at home +
- Which home appliances is most essential to feel at home?
... before we 'surprised' them with the respective 'surprisingly friendly' Midea product...
= from the brand that supports + sponsors their club!
Have a look for yourself:
Fans
So, we went out and interviewed some NYCFC fans exploring their stories behind:
- How they ended up in 🗽 New York?
- How + When they became ⚽️ NYCFC fans?
...but of course also dug into the topic of #home:
- What makes them feel at home?
- Which home appliances is most essential to feel at home?
... before we 'surprised' them with the respective 'surprisingly friendly' Midea product...
= from the brand that supports + sponsors their favorite club
Have a look for yourself: