In April 2021, within just 2 months during 🦠 COVID I developed the Brand Positioning + Brand Guidelines for Midea Group’s trendy + entry level brand Comfee’ to seize + maximize the global online-shopping (e-Commerce) opportunities.

Comfee’ is inspired by the young generation’s lifestyle + attitude towards life.

It’s all about experiencing around + enjoying every moment
= also when setting up their very first own space …just the way they want it!

Comfee’ is offering a full range of home appliance with an ultimate trendy design paired with simplistic functionality + very intuitive handling.

Seeking for trendy & reliable products?
We make sure your life is all around …Comfee’!

My Official Press Release: