#ImHome Brazil 🇧🇷

After our very first Midea brand campaign launched in September 2016 in Indonesia (ASEAN) and our follow up Ramadan campaign in May 2017 in Indonesia (ASEAN)…

We now launched the Midea brand #ImHome campaign in October 2017 in LATAM (Brazil + Chile)

We used the same campaign structure as for ASEAN 1.0 & 2.0 also here for LATAM 1.0

The principle for our global brand launch campaign is: 'Global Consistency & Local Relevancy'

Hence, the LATAM 1.0 Emotional Brand Video is based on a local insight & tension – which only local young upgraders understand without extra or further explanation.
In LATAM 1.0 our theme was 'Adoption'.

'Adoption' is in the LATAM case not a 'tension' but a 'public topic' being very up to date and frequently discussed. We were inspired to develop our 'Creative Idea' based around it:

Showcasing that even an adopted child – coming quite shy and perhaps afraid into its new family and new house – can feel immediately home when Midea home appliance warm up the atmosphere and provoke a smile on your face and enabling the entire family to enjoy those tiny moments at home.

 

Interested in learning more?

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