#ImHome RUSSIA

• Tension

After our very first Midea brand campaign launched in September 2016 in Indonesia (ASEAN)
and our follow up Ramadan campaign in May 2017 in Indonesia (ASEAN)…

We now launched the Midea brand #ImHome campaign in October 2017 in RUSSIA

We used the same campaign structure as for ASEAN 1.0 & 2.0 also here for RUSSIA 1.0

The principle for our global brand launch campaign is: 'Global Consistency & Local Relevancy'

Hence, the RUSSIA 1.0 emotional brand video is based on a local insight & tension – which only local young upgraders understand without extra or further explanation.

In RUSSIA 1.0 our theme was 'Farewell'.

• Emotional Brand Video