- #MideaHomeChallenge 1.0
= Global Football Fans (External)
Just a few weeks in Singapore, working from the office of our Sports Marketing Agency, in plena preparation of our global Midea + Manchester City launch campaign ...the 🦠 pandemic hit the world.
Players + fans in lockdowns. Football was suspended completely.
In ‘Crisis Mode’ we took the opportunity to ‘make the best out of this new situation’ ...and by closely partnering with the club, the #MideaHomeChallenge was born.
Normally, that first Manchester City deal did not include any player access ...however, the club really liked our idea to engage global fans in lockdowns so much, that 15 Manchester City players + coaches + legends (all also stuck at home) happily joint the challenge to support the positive #movement
Hence, from their homes, players were taking funny videos kicking for example socks into their dishwashers, washing machines and refrigerators, while also inviting fans from all around the world to keep smiling + to keep loving football by joining our social media challenge.
- #MideaHomeChallenge 1.1
= Global Midea Employees (Internal) #EmployerBranding
Interestingly - but actually not too surprisingly - the next challenge arose, when global Midea employees also wanted to join the #MideaHomeChallenge ...but as ‘employees’ legally they cannot win any prizes.
To avoid smart humans finding smart solutions by smartly faking identities + email addresses just to be able to smartly join our #MideaHomeChallenge ...we quickly also turned that 'challenge' into the next opportunity and even very officially invite + encourage every global employee to a newly created Midea internal #MideaHomeChallenge
We created a website where only for Midea employees can upload their funny home videos with family + kids (which they previously also shared on any social media channels) + plus then vote for the most creative submission from their colleagues to win even more attractive prizes sponsored by our HQ HR department #EmployerBranding
Check this out: #MideaHomeChallenge
Here som of the IG posts: