Brand Positioning(s)

Brand Positioning(s) - the work almost at the very beginning of any #Branding work stream - are among my absolute favorite projects.

Therefore, I have dedicated an entire section to this topic, where I teasing you about the most important steps developing + understanding + applying a 'Brand Positioning':

• The Art & Science of Brand Positioning(s)
• Brand Positioning & Brand Architecture
• Brand Positioning vs Brand House 
• Brand Positioning vs Brand Anthem

 

I have also added a short sections to all Midea Group's brands I have worked on:

• Midea
• TOSHIBA
• SHINSENA
• Comfee'
• eureka
• MasterKitchen

 

The next step is the use = apply the 'Brand Positioning' to all touchpoints:

• From Brand Positioning to Global Campaign(s) (Development)
• From Brand Positioning to Global Sponsoring(s) (Campaigns)