Midea #ImHome Campaign(s)

Mostly in combination with 'Brand Positioning' which is an un-avoidable pre-condition in any campaign development, I structure my presentations like below:

...and in the case of #Midea one of my favorite next slide is this one:

After Brand + Brand Positioning + Brand Guidelines are clear, a deep consumer understanding of the respective key market is needed, to find the Local Tension

You might want to check our #WhatMakesYouFeelAtHome VoxPops.

A next big topic is: campaign strategy vs campaign structure:

Of course, I will outline how different 'Local Tensions' + different 'Local Hero Products' are still sticking to our principals of 'Global Consistency & Local Relevancy'

 

Find out more in my respective sections:

or just contact me