...2020, shortly after the internal Brand Launch including Brand Positioning + Brand Guidelines deployment, we started working on the Brand Launch Film creatives + production preparations.
In the middle of the unprecedented 🦠 pandemic not an easy adventures, however we tried our best!
Summer 2021 we were ready to launch the Film + the Products
...obviously we had the get the Comfee' products on the online-shelf first, too!
Autumn 2021 we worked on getting the first Comfee' XMas 2021 Social Media posts ready...
Idea + Concept + Copy = ✍🏼 Brand⭕️
PS: I hope you can see how the Brand Launch Film is 'guiding' the XMas Campaign development?
PPS: ...the Global Social Media channels below are not the ones we used the reach the target audiences but are 'just' the Global ShowCase channels. Each market + country has used the film + XMas post with their respective Product Portfolio + local Media Budget Boost 😇
Brand Launch Film
Comfee' ...is how I feel!
XMas
...is how I feel!
...of course, as a globally operating company + brand, we are not using XMas but talking about 'Happy Holidays'